Business Books
29.05.2010
Books, Business Books
Author: JASON KHOO
Paperback | 205 x 297 mm | 220 Pages | ISBN 978-981-08-0914-0
Excel Secrets For Highly Effective Marketers – How To Use Excel For Breakthrough Performance
This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time.
This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment.
Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the different stages of data management.
The case studies have been tried and tested by more than 300 people so far. A survey conducted with these participants showed that by going through just the first five case studies, it can help you save about two days per week from your Excel tasks if you have five to eight years of experience working with Excel.
We will share, step-by-step, how you can achieve the following:
- Prepare that marketing report in minutes instead of days
- Spend your time analysing your report instead of performing data crunching, copying and pasting
- How to remove duplicates in seconds
- How to merge data from multiple sources
- Make Excel pull out the text intelligently for you in seconds
- Find out your monthly, quarterly, and yearly sales trends in a few simple steps
The techniques in this book can be applied to Excel 2000-2003.
Price includes GST.
29.05.2010
Books, Business Books
Author: GARY KHOO
Paperback | 148 x 210 mm | 136 Pages | ISBN 978-981-08-2000-8
This book described the journey of how a team of young, innovative, flexible, persistent, resourceful and driven executives who did “whatever it takes” to transform a failing business, one that is losing millions to one that is profitable within 18 months. It is about a group of young graduates turning their dreams into reality.
To Raise The Titanic tells the inspiring story of how we applied a visionary blueprint of :
- How to define DREAMS and OUTCOMES to attract and excite our customers, employees, partners and communities
- How to REVITALIZE our talented employees and SELECT the right management team for the business transformation
- How to develop the LEADERSHIP needed to inspire our employees, customers, partners and communities to work with us
- How to LEVERAGE partners and competitors to get what we wanted
- How to DEAL with failures as feedback and TURN failures into energies
- How to EXCITE and ATTRACT customers and talents to our company
- How to keep our BIG BUSINESS SMALL to ensure SUSTAINABLE growth.
These set of principles set forth what must be learned by others to stay in business and come up on top to survive the competitive global market. This book is not only about how to be a great manager yourself, but how to build a great management team and engaging talents to conquer new markets on their own.
Price includes GST.
29.05.2010
Books, Business Books
Author: JOHN SEAH
Paperback | 170 x 240 mm (285 pages) | ISBN 978-981-08-3199-8 | Distributed by Rank Books
Through innovation, machines heavier than air can fly, ships heavier than water can float, and businesses selling only vapor-ware can make billions. Somewhere and sometime in history, some geniuses had such great ideas and had figured out ways to turn them into gold.
How can you turn your IDEAS into GOLD?
This book is not for the faint-hearted. It is for those who want action, for those who want to turn their innovative ideas into gold, and for those who want to sell hot vapor for gold.
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29.05.2010
Books, Business Books
Author: PHUA WEN YI
Size: 170 x 230 mm, 280 pages in full color ISBN 978-980-08-2002-2
Secrets of Food Millionaires presents to you 280 pages of solid SUCCESS Tips from Singapore’s Food Entrepreneurs in Color!
Secrets of Food Millionaires goes behind the scenes of the F&B industry. Within this book lie many secrets for you to uncover, to help you forge your way toward becoming a food millionaire.
Secrets of Food Millionaires is the first book to feature detailed insider stories of established Singapore-grown F&B service companies.
Learn about the trials and triumphs of seven food companies that have made their mark in Singapore and elsewhere: Bakerzin, Crystal Jade Culinary Concepts Holding, Esmirada Group of Restaurants, Jollibean Foods, Michelangelo’s Group of Restaurants , Purple Sage, and Waraku Holdings.
Discover how certain founders fought past failures and challenges, to grow from previous obscurity to eventual success. In addition, Secrets of Food Millionaires features a bonus chapter on the Singapore food industry, its growth and trends, and how the government agency, SPRING Singapore, helps spur the growth and development of F&B businesses in Singapore.
Secrets of Food Millionaires is your insider’s guide on what it takes to be a food millionaire.
Price includes GST
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