Book Marketing On The Internet
In the internet era, every author must have an author’s website. I have seen many websites created by authors but there is little content on it except for a short description of the book, a book cover image, some info about the author and maybe some info on where to buy the book. In short, its a static site for web display purpose.
If you want to create a website for your book, what are the elements that must be present to make it effective? If not it is going to be another site out of the millions out there which will never be found and read. Some other considerations are – what is your SEO (Search Engine Optimisation) strategy, what are the keywords that you want people to search for so that they can see your site on google listing? For instance if your book is about innovation, can your book site be found on the first 2 pages of google if someone search for “books on innovation” or other keywords that you think are important. This is critical consideration. How to do it, I will try to cover in my future postings, but in the meantime, there is a very good article on how to create an author’s site that I want you to read. Go to this link download the file and read it before you set up your site:
http://janbking.files.wordpress.com/2010/08/webmedia_ebasic.pdf